“According to market research consultancy
PFK, April 2003 was the worst April for London occupancy figures for
20 years, with average room rates falling to just £87.42. Yet
at the same time, websites reported a surge in the number of room nights
booked online, with All-Hotels.com, the leading hotel only booking
website, recording an average room rate of £107 for the capital – almost
a £20 premium against the traditional market.”
Hotel Magazine June 2003
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